FRIENDS OF THE KUOTES
Let’s cut to the chase: No one hires a designer who can’t present his or her ideas. It’d be like hiring a chef who can’t cook or a singer who can’t sing. Luckily, we happen to be experts in visually presenting ideas to clients, so today’s article will focus on just that.
We’ll preface by saying that every interior designer is different. Not every interior designer approaches the design process the same way when it comes time to create a design board or a mood board. Below, we’ve outlined some of the strategies we’ve found useful while constructing design schematics for our design projects, but make sure to let us know your own thoughts and strategies in the comment section below!
A design schematic is not the same thing as a mood board. Let’s start there. A mood board is an arrangement of images, materials, textures, fonts, and colors that evokes the style of a project or concept. For many, a mood board is the springboard for design creativity. The mood board you create should be an organized display of your thoughts and ideas, and as an end result, a board should then be a useful tool you can use to effectively communicate your design ideas to your client. A mood board is what you’ll typically receive from a decorator, stylist, or e-design website (Except for our Design Team. We provide design schematics, which we’ll explain in detail next).
A design schematic is a complete room design similar to a mood board, but it includes a floor plan with furniture and decor laid out to scale. This is important to have for clients who aren’t just looking to update their home with some new wallpaper. With a design schematic, you can show your clients the exact location and dimensions of every piece in their home in addition to architectural details and appliances. A design schematic provides clients with trust, and it’s what you’ll receive from us here at the KKH’s Design Services or at another professional interior design firm.
Mood boards are an ideal tool for editing down your design. You are able to mix and match design elements and remove and add ideas with ease. The design schematic is then the next step in which you can lay out your design in a comprehensible way. It also serves as a method for brainstorming or collaborating with clients and other architects and designers if need be. One of the most difficult parts of interior design, especially for your client, is envisioning what a space is going to look like at the end. The design schematic is a great solution for this problem.
At the Kuotes, we like to start with a color that inspires us, a piece of fabric we’re fawning over, or even a photograph of our travels. But really, the opportunities are endless. Start with whatever it is that inspires you, be it a work of art or an outfit you find on a fashion blog. Where does our inspiration come from? Everywhere! But we curate all of our favorite pieces all on our site in seven unique collections: French Country, Industrial Loft, Modern Classic, Coastal Beach, Hollywood Regency, Rustic Lodge, and Global Bazaar. Another strategy is to use Pinterest to gather ideas for inspiration. Head over to our Pinterest page for plenty of design inspiration!
In our opinion, it is important for a board to include the layout of the room. A layout provides the container for your creativity and allows for accurate furniture placement and scaling. Creating your room layout can be completed in several ways, and your method should be dictated by your own preferences and skills. Our friend Philip Mitchell does FREAKING AMAZING hand sketches of his spaces. However, if sketching isn’t your forte and you want everything to scale, many designers put together a comp in AutoCAD or Rhinoceros 3D.
These are computer programs used by many designers to map out rooms and accurately place furniture. We always encourage our readers to learn more and take classes in programs like AutoCAD; however AutoCAD is very technical and difficult to use without some proper training. If interior design school isn’t for you, we highly recommend the tutorials and lessons on Lynda.com. Or, just reach out to us at the Design Bar at hello@designbar.com, and we can create a to-scale design schematic for you!
Go through fabric and color swatches and pin them to your board. Form an idea of which fabrics and materials are going to go with which piece. As designers, we frequently get questions like: What color should I use? What will this color look like in the room? Boards are the perfect solution for showing your client color in relation with other items they like.
You should also include any floor tile, rug or upholstery material, or pattern that you want to highlight. Just call our office, and you can request fabric swatches and wood and upholstery samples from Kathy Kuo Home to help you decide on what’s best for your design.
Pro Tip: Some designers like to build a hierarchy into their boards. For instance, if you really want a piece of tile you adore to be the standout aspect of the room, attach it to a piece of foam board and place it on the board so that it stands in the forefront and more prominently than your other design elements.
Other designers, such as our own Kathy Kuo, like to actually create separate boards for plans, fabrics, products, etc. It really all depends on your design process and whether your client wants a full room makeover.
The last step is to add personality to your board with standout furniture pieces or accessory items. Our advice? Don’t feel the need to put every last piece of product on the board. Just place the furniture and accessories that define the design aesthetic (unless you’re doing a full mockup). Oh, and of course… shop Kathy Kuo Home!
When you create a design board, make sure you know how your board is going to be presented. Will you be meeting your client in person, or do they want the board to be emailed and sent to a team of people? The answer will decide whether you produce an offline or online board.
The distinction is not trivial. A physical handmade board will generally be more freestyle and require the extra visual bells and whistles to make it interesting to a client. An online design board should be tight and very easy to process, using clean lines and exact dimensions and scale (basically, a design schematic).
Pro Tip: When making a physical design board, don’t be afraid to get…physical with it. Cutting up foam board and spray mounting cut-out images and swatches can be a bit of a chore, but it can be a powerful presentation tool (especially for older, more traditional clients).
The tactile nature of collage-style design boards also enhance the tactile and emotive experience for your client. Use smaller foam board for larger corporate clients because your board will likely need to be left behind and passed through multiple hands and departments.
For members of the Trade community, we offer white label design services, where we are able to provide designers full layouts (in Auto CAD) and design presentations that fit their clients style, budget, timeline (provided by designer) with their personal logo in place of our own. We will also provide budget sheets–one for the client with retail pricing (or any discount the designer wants to extend out of their trade discount) and one for the designer showing their trade pricing.
For these services, we charge the same rate as we do for our design services. And after four rooms we will take a deposit for any remaining rooms and once the designer is ready to order for those spaces the deposit will be credited towards the order. For designers who don’t have their own receiving houses, we can also consolidate and white-glove deliver their items for a fee based on a percentage of the individual product cost.
Are you an interior designer or architect? We want to work with you through our Trade program! From custom solutions to swatch sampling and volume requests, our trade specialists are here to help you with all of your design needs–from helping you order from the best brands in the industry, to assisting with 3D visualization. Receive a competitive no-minimum trade discount on all orders. Plus, unlock deeper savings as you spend with our tiered pricing program. Plus, you become eligible to have your work featured on our blog!
Call (888) 908-3486 or email designs@kathykuohome.com today to get started!
