What were some of the key milestones that brought you to where you are now professionally? How did you end up starting Kathy Kuo Home?
I started Kathy Kuo Home out of a recession. I was working at Interlude Home–one of our current furniture vendors–at the time. I was their first designer and worked there for 4 years starting as a peon freelancer and working my way up the ranks of product development and sourcing to ultimately seeing the product come to life in a showroom or retail store. In addition, learning quickly that being able to talk about the product to sales reps and what made them covetable was just as important as knowing how to chamfer a perfect 1/4″ fillet on a table edge with the proper amount of gold gilt. We launched close to 500 new products and doubled the business during my tenure there, and all in all, would count my lucky stars every day that I truly had the job of my dreams. So, you can imagine how much I fell from grace when 2008 happened.
If you recall, or lived through the “Great Recession of 2008,” you’ll recall the burst of the housing bubble, where housing prices fell and homeowners began to walk away from their mortgages; banks were unable to provide funds to businesses, and homeowners paying down debt rather than borrowing and spending… and there you have it…a 19 month long recession.
People stopped building homes, and obviously stopped buying home furnishings. This affected us in a very direct way, similar to how COVID-19 is really affecting the travel and the hospitality industries now.
I was laid off and it was one of those things where I kind of saw it coming, but I didn’t really think it was going to happen to me because I had such an important role in the business. Eye roll. Clearly I now know, everyone is replaceable when there is a crisis. Prior to being let go, I saw the urgency for liquidity and thought how we could offload excess inventory…and this was in 2008 when eBay was the only game in town. So I was learning how to get our inventory on there and how to create product titles, how people search for product titles, and just teaching myself SEO in the early days.
I remember I presented the concept of online retail ideas to my boss…and after we went through it, he gave me a big hug, and then basically said “unfortunately I’m going to have to let you go.” Frankly, he said he could no longer afford to pay me anymore…it was totally crazy but I understood and moved on. In that moment of scrambling I thought to myself “what can I do with the learnings that I did here? Maybe I’ll start tinkering around and figure out how to launch an online business on my own.”
I initially built a custom a site with my friend Chris–whom I’ve known since I was 14 years old–after posting on Facebook that I was looking to build a website and he reached out. It was over pizza and beer that I said that I’d pay him. He was like “Yeah, I’m kind of interested in this stuff, I’ll help you out.” He still works with us today so it’s been an over-10 year relationship…I was also freelancing for Bed Bath & Beyond and Assouline as my main job while I figured out how to build a company–haha!
I ended up taking the BBB job because my then boss was a legit guru. He was my Yoda. He taught me so much about design, sculpture, 3-dimensionality and objects. When I presented him beautiful new bowls or serving dishes that I had designed, he would ask me questions like: “Does this bowl celebrate the art of eating?” To which I would drop to my knees and say: “Maybe? I don’t know! Can you tell me if this is approved for production?”
His name is James Murray (aka Jimmy)–he’s the executive VP right now at Simon Pearce. One of the reasons why I have such deep love for this American made brand is because he is the principle steward of great design there and one of our favorite brands we carry on KathyKuoHome.com.
The pivotal moment for me was one day I was in the model shop, 3D printing yet another bowl, and my phone rang on my gigantic Nokia. I picked up the phone and a woman–I still remember her name like yesterday–asking me: “I want to buy that ottoman on your website and I want to give you my credit card,” and I nearly fainted in disbelief.
It was crazy that I created something that someone could transact on. Ultimately, a few more months in, I decided to take the scary leap to quit my day job. That’s how I started Kathy Kuo Home–I got laid off and was looking for options.